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DURHAM, N.C. -- Duke University Medical Center has won a Consumer Choice award for providing quality health care and was recognized as the most-preferred hospital in Durham and Raleigh in a nationwide consumer survey by the National Research Corporation. Winning facilities rank highest in their areas based on consumer perceptions of multiple quality and image ratings.

Winners appear in the Sept. 20, 2004, issue of Modern Healthcare magazine. The award recipients are selected from a national consumer health care profile called the National Research Corporation Healthcare Market Guide. Data in the Market Guide represent consumer surveys from nearly 140,000 U.S. households. This is the ninth year the National Research Corporation has given awards to hospitals chosen as having the highest quality and image in 154 markets throughout the U.S.

For more information, visit http://www.nationalresearch.com/ccaward.aspx.